Season 2 of the Rhea Seehorn digital series 'Cooper's Bar' will expand to half hour and debut on IFC, as company expands slate of branded originals.
AMC+ is joining a long list of premium subscription streaming products that have opted to embrace advertising alongside their ad-free tiers. In the last 6 months, both Disney+ and Netflix have launched cheaper ad-supported tiers, while HBO Max launched its ad-supported tier in 2021. Among major streaming services, only Apple TV+ remains completely ad-free .
“Since AMC became a content company, I feel like we have had a myopic focus on who our audience is,” says Kim Kelleher, AMC Networks’ chief commercial officer, speaking toat the company’s New York office. “And the language, ‘Everything to Someone,’ is something that we’re really going to be doubling down on. And it’s in contrast to ‘everything for everyone’ that all the other players are really kind of focused on.
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