PARIS—Calling the drug the perfect solution for people who struggled to enjoy themselves, pharmaceutical company Sanofi unveiled Friday a new formulation of Ambien that it described as an extended-release, 48-hour weekend getaway sleeping pill. “Take just one of these pills Friday evening, and you’ll wake up Sunday…
PARIS—Calling the drug the perfect solution for people who struggled to enjoy themselves, pharmaceutical company Sanofi unveiled Friday a new formulation of Ambien that it described as an extended-release, 48-hour weekend getaway sleeping pill.
“Take just one of these pills Friday evening, and you’ll wake up Sunday night feeling rejuvenated and refreshed without the usual ennui and unrest that comes with the weekend,” said CEO Paul Hudson, who touted the drug, called Ambien 48, as an affordable and convenient alternative to filling the weekend with stress-inducing activities and events. “No social contact, no decision-making.
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