Amazon is the latest streaming entertainment service that is pushing its members to pay for the privilege of not watching commercials that have been rudely interspersed throughout their favorite movies and TV shows.
Starting early next year, Amazon Prime Video will begin inserting commercials in its entertainment content in what is shaping up to be an industry-wide shift toward ad-supported streaming.
This means Prime members who don’t want commercials will see their Amazon bills skyrocket by 26 percent to 33 percent. Prime Video viewers in the U.K., Germany, and Canada will also start seeing commercials in early 2024, with a rollout to France, Italy, Spain, Mexico, and Australia later in the year.
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