Amazon plans to add commercial breaks to its Prime Video service, the latest streamer to embrace advertising after previously shunning it
when networks try to carve out deals with Madison Avenue.
Big media companies like CBS and Disney have thrived for decades on two big sources of revenue: advertising and subscription fees from cable and satellite companies. Streaming services, many of them launched with few ads, and, sometimes, none, remove a major source of cash flow. Amazon already runs ads elsewhere. Its Freevee service does not require a subscription and lets users view movies and TV series in exchange for looking at ads that tend to interrupt content at sudden and random moments. And the company also seeks ad support for its weekly stream of “Thursday Night Football.” It has also introduced new commercial formats in such areas as its Amazon Fire broadband service.
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