Amazon cranks up AI competition against Microsoft, Google with new cloud tools

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Amazon cranks up AI competition against Microsoft, Google with new cloud tools
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  • 📰 Reuters
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Amazon.com Inc's cloud computing division on Thursday released a suite of technologies aimed at helping other companies develop their own chatbots and image-generation services backed by artificial intelligence.

are adding AI chatbots to consumer products like their search engines, but they are also eying another huge market: selling the underlying technology to other companies via their cloud operations.

AWS will offer a service called Bedrock that lets businesses customize what are called foundation models - the core AI technologies that do things like respond to queries with human-like text or generate images from a prompt - with their own data to create a unique model. ChatGPT creator OpenAI, for example, offers a similar service, letting customers fine-tune the models behind ChatGPT to create a custom chatbot.

The Bedrock service lets AWS customers test-drive those technologies without having to deal with the underlying data center servers that power them.

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