First drive review: the refreshed Alpine A110 is still absolutely outstanding to drive but no longer has tech limitations, and new options are all welcome
After several years of frustration, Alpine began a fightback, geared to new big boss Luca de Meo’s ‘Renaulution’ revival plan. The Renault Sport performance car arm was rebranded Alpine and the Renault Formula 1 team ditto. It was announced that Alpine prototypes would contest the Le Mans 24 Hours. Talk of the Dieppe-based brand’s potential demise abruptly ceased.
The moves yielded results. Poor 2020 European sales of 1527 improved 74% last year to 2659. In France, the expansion hit 117%; here, the figure was 92%. Awareness of the brand grew and A110 sightings on Europe’s roads approached a critical-mass stage. Then a new problem emerged: how would Alpine stimulate new sales with improvements to a car whose styling and performance were so much admired without ruining it?
Several months ago, its solution emerged: to improve the car’s main area of weakness then gently reorganise the models into three logical strands: base , grand touring and overtly sporty . Dress them up with new paint, decor and options – including an aerodynamics pack for the S that cuts drag and boosts high-speed stability – but preserve everything else.When right-hand-drive versions recently arrived in the UK, we were invited to drive them.
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