An offshoot of the Red Bull Formula One racing empire, AlphaTauri is a clothing label where world-leading technical innovation meets effortless everyday design. Here, a closer look at its S/S 2023...
An offshoot of the Red Bull Formula One racing empire, AlphaTauri is a clothing label where world-leading technical innovation meets effortless everyday design. Here, a closer look at its S/S 2023 collection, which evokes sunshine and escapeIn Formula One racing, the minutiae of engineering can mean the difference between finishing on the podium or back in the pack.
Based in Salzburg, Austria – alongside Red Bull’s own headquarters – AlphaTauri was founded on principles of ‘textile innovations, purposeful design and premium materials to add value to both body and mind’, as the brand describes. Such textile innovations are central to the brand’s approach, with every fabric used in its collections created by AlphaTauri in-house, utilising its own mills.
trade fair in Florence earlier this year, introduced with a dinner in the lush grounds of private residence Serre Torrigiani held the day prior . Colours it calls ‘flamingo’ ‘mango’ and ‘flint beach’, meet classic shades of navy in the comprehensive S/S 2023 collection, which drew inspiration from the idea of a faraway island.
‘A light and carefree desire for escapism,’ AlphaTauri tell Wallpaper* of the collection’s beginnings, transporting the wearer to ‘a private island… removed from the stresses and worries of everyday life [where] the blue skies envelop you and bathe you in sun.
AlphaTauri takes its name from the Alpha Tauri star – ‘the brightest, most radiant and energy-rich star in the constellation of Taurus’. In the constellation, the star is directly in the bull’s eye – ‘aligning with the brand’s focus on precision and perfection’, the defining principles of the growing Austrian label. §
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