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Islanders flock to Charlottetown Flea Market for affordable finds amid rising costs | SaltWireNEW YORK - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said on Wednesday.
The company's television ads were over 200% more effective in driving consumer engagement before the pandemic in 2019, according to the television data and analytics company EDO. Now, Airbnb is getting creative in how it plans to drive new customers to its platform as it focuses on re-branding. Chesky has previously said he wants to make the Airbnb guest experience more reliable to get more habitual hotel guests to book accommodations on the platform instead.
Airbnb's TV ads in the third-quarter of 2019 were more effective at driving online engagement than over the subsequent four years, according to television data and analytics company EDO.
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