In a mad mix of game-show glitter and marketing flash, Airbnb is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars.
Airbnb co-founder and CEO Brian Chesky unveiled Airbnb's 2024 Summer Release on Wednesday, May 1, 2024 in Los Angeles. Chesky introduced Icons, a new category of extraordinary experiences hosted by the greatest names in music, film, television, art, sports, and more. is offering customers a chance to spend a night in a Paris museum, stay in houses mocked up to look like movie settings, or sleep surrounded by eight Ferrari racing cars.
Those and other chimerical listings are part of a splashy new campaign by the short-term rental giant, which wants to portray itself as a company that sells experiences and not just alternatives to staying in a hotel.The San Francisco company hit upon the idea for the publicity caper after seeing the response to a Barbie-themed house in Malibu, California, it listed last year in conjunction with a hit movie about the Mattel fashion doll.
“By the way, the torch is in the bedroom with you,” Chesky said. “You get the entire museum all to yourself. This is literally night at the museum. It gets even better because you step outside the bedroom on to the terrace, you have the single best seat in the house for the opening ceremony” of the Olympics, which will take place on the River Seine.is listing a house in New Mexico detailed to look like the one from the 2009 Pixar-Disney animated film, “Up.
“I think we maybe won't have them inside the house when we lift it, just for safety reasons,” he said. Some of the listings will be one-time events, including the sleepover at the the Ferrari Museum in Maranello, Italy, a living room performance by rapper Doja Cat, and an evening with comedian Kevin Hart in his members-only lounge. The “Up” house and a mansion in New York made to look like the one in “X-Men” Marvel comics will be available for three or four months.
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