WarnerMedia is trying to help offset the loss of about 5 million HBO subscribers who had signed up through Amazon in the U.S. with an aggressive discount offer on HBO Max. As of Sept. 15, HBO subsc…
officially shut down. But WarnerMedia is angling to get those customers back: Starting Friday, those who accessed HBO via Prime Video Channels — as well as all new and returning HBO Max subscribers in the U.S. — can sign up for the premium HBO Max ad-free monthly plan at a 50% discount.
The 50% off deal is available in the U.S. only through Sept. 26, and is squarely targeted at Amazon Prime users who have just lost access to HBO and HBO Max. As Desroches previously told investors, AT&T expects most HBO Max subscriber growth in the second half of 2021 to come from outside the U.S. HBO Max recently began its global rollout launching in 39 markets across Latin America and the Caribbean in June, andas it begins replacing the HBO-branded streaming services.
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