As HBO Max begins its European rollout next month, Chief Content Officer Casey Bloys said that programming strategy for the streamer will be driven by creative quality rather than data
with Sky UK, and that looks set to continue. “I would be hard-pressed to tell you a co-production that we didn’t have a good experience with and that’s across the board,” said Bloys.
When asked about Christopher Nolan’s recent criticism of HBO Max and his decision to part ways with Warner Bros after nearly 20 years by taking his upcoming drama about J. Robert Oppenheimer to Universal, Bloys said he didn’t want to comment too much on the features side of things.
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