A 22-year-old beauty YouTuber explains the main ways she makes money, from a merchandise line, to a makeup palette with Tarte Cosmetics
by lengthening her videos to over 10 minutes so she could include more ads.
"When I was in high school I was severely bullied," she said. "Girls would talk about me and rumors that weren't even true. They always thought that the only way to rise up was by tearing other girls down. When in reality it's the opposite. The only way girls rise up is my lifting each other." The process behind creating a collection is different for every launch, she said. For her most recent collection, she said she spent a day at the photoshoot, and selected a group of followers to come and model the merchandise. Once the images are picked, she sends them over to FanJoy to upload to the website.
"I never want to be doing the same thing," she said. "I want to keep growing, and I want to change." YouTube stars Ethan and Grayson Dolan took us inside their fragrance company Wakeheart, which is launching a new line after selling more than 20,000 units in its first drop
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