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Watch on - When environmentalists talk about climate change, it's typically in stark terms, describing it as a crisis that threatens the future of the planet. A scrappy group of filmmakers and activists think it can also be funny.
Called"Hot & Toxic," the campaign's trailer is a riff on a reality television show in which 21 irritating housemates symbolizing pollutants associated with natural gas descend on an unsuspecting homeowner. The message is clear: Using natural gas inside your home is not safe. "We really took a lot of care to design it in the most engaging way possible so it feels like a reality TV show," James Hadgis, a filmmaker who was tapped to run the Gas Leaks Project as its executive director, said in an interview."I hope it brings people in to want to watch it and make it fun and funny and click to learn more."
"Despite advocacy groups willfully spreading misinformation and promoting ill-informed energy policy that would drive up prices and sacrifice environmental progress, this industry will continue to implement inclusive solutions to deliver life essential energy and reduce emissions for our customers and communities," AGA President Karen Harbert said in a statement.
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