![A Redditor Claiming to Be a Former Sunday Riley Employee Is Accusing the Brand of Writing Fake Sephora Reviews [Updated]](https://i.headtopics.com/images/2019/10/22/fashionista-com/a-redditor-claiming-to-be-a-former-sunday-riley-employee-is-accusing-the-brand-of-writing-fake-sepho-1186437419480047616.webp)
Following the FTC's order, Sunday Riley must not misrepresent the status of anyone who reviews its products and must include that the endorser or reviewer is an actual user of the product:
"I'm sharing this because I'm no longer an employee there... a lot of the really great reviews you read are fake."Author:Stephanie SaltzmanUpdated:Oct 21, 2019Original:Oct 16, 2018If there's one thing we know about the beauty industry, it's that it's competitive. With so many brands all clamoring for consumer attention, shoppers rely more than ever on their fellow users to rate and review products. And it seems some brands may be attempting to game the system.
The post goes on to claim that as a Sunday Riley employee, the user was "forced to write fake reviews for our products on an ongoing basis, which came direct from Sunday Riley herself and her Head of Sales. I saved one of those emails to share here." The email also notes that employees should counter any negative reviews they notice; "As reviews come in, read them too," the email notes. "If you notice someone saying things like I didn't like 'x' about it, write a review that says the opposite."
This isn't the brand's first taste of controversy: Back in December of 2016, it came under scrutiny when it faced a class-action lawsuit over its anti-aging cream, Bionic. The suit alleged that Sunday Riley had made misleading claims about the results of the product, and that the plaintiffs had been "duped into paying an exorbitant price for the product, as if it were an effective drug.
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