'These brands are leveraging LGBTQIA narratives to maintain relevance in a competitive market, thanks to the very real and very complicated relationship that trans, nonbinary, and gender nonconforming people like me have with cosmetics.'
have covered the rise of queer beauty influencers and gender-neutral cosmetics brands. It’s clear that the world of cosmetics is trying to move away from the conventional standards it was previously associated with to promote an aesthetic of freedom, however ambiguously defined that may be.
For many LGBTQIA people, makeup can play a valuable, if not complicated, role in exploring gender, something that rings true in my own story. The first time I wore eye shadow out of the house, I still largely identified with the gender I had been assigned at birth; I spent most of that night worrying about what wearing makeup while presenting as male might open me up to. I feared ridicule, harassment, even violence — things that, fortunately, had not been an average part of my day-to-day life.
Thankfully, nothing out of the ordinary happened that night. As a kind of resistance to those feelings of weakness, I made an effort to start wearing makeup more often, and became increasingly comfortable with choosing to present and express myself in a way that was more unconventional.
For me, that revelation came with a reduced emphasis on how I presented. Nowadays, I rarely wear much makeup . But as queer identity seems to become more and more intertwined with the cosmetics industry, I find myself shying away from sharing the role that wearing makeup—a purely aesthetic part of a deeply internal process—played in that time of self-discovery.
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