Oh, and it's out right now.
The Invisible Daily SPF 30 is a gel sunscreen, which Brown says is the most important item of the line "because every single person needs SPF." It's clear and dries down matte, so anyone can use it, and it can also be worn underneath makeup. Brown also wanted this formula to be clear so it could be applied around facial hair seamlessly, too. "I think that's so important, especially for men who have been afraid to use sunscreen and who have skin damage," he says.
The products themselves aside, Brown's real goal is to create a conversation about hair loss and why we're so afraid of it. "No one ever tells [balding] men that this is naturally going to happen to them and that they're still attractive," he says. "All they hear is that they're ugly... If we're not talking to men about their self-esteem and not giving them something to follow it up with, then we're doing them a disservice.
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