Nike, the popular sports and lifestyle brand, unveiled its federation kits and latest shoe launches for the 2024 Olympics.
For decades, Nike has been at the center of sports performance. With its latest initiative, the brand is hoping to take that influence to another level. A.I.R., an acronym standing for Athlete-Imagined Revolution, and also a nod to the brand's Air technology, is Nike 's expansion of performance gear, looks at the past, present and future of movement. It was revealed for the first time in Paris this April during the Nike On Air experience.
Some of the 13 athletes that walked in the fashion presentation were gymnast Jordan Chiles, who will vie for a spot on team USA in late June at their trials. Another was track star Sha’Carri Richardson , who will be competing in the Paris Olympics. Nike shared at the event that A.I.R. is represented by mind-bending, AI-explored, 3D-printed footwear produced by Nike’s innovation teams. One of the unveilings during the experience was the sculpted Air unit in the new Pegasus Premium.
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