Brands including fentybeauty, elfcosmetics, sokoglam, DevaCurl, and Neutrogena have pledged donations.
posting black squares on Instagram and speaking out, because silence is complicit. But here's the thing: that's not enough.
Black lives matter today, tomorrow, and every day after that. Words of solidarity are one thing, but actions are what spark long-term change. Fortunately, many brands have made their actions plans public and have taken steps to show their support with donations and proceed pledges to civil rights organizations across the country. This is a start, and there's still more work that needs to be done. Now more than ever before, it's vital that you support brands who believe in your values.
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