I'm a senior creator marketing professional with over a decade of experience in brand and creator collaborations for fashion, lifestyle, and wellness companies. I'm the Associate Director of Social Media, Influencer, & PR for Lumin (Men's Skincare) & Meridian (Gender Neutral Grooming).
Last week, President Biden signed a law banning TikTok in the U.S. unless its parent company, Bytedance , sells its U.S. stake. This move affects overHere is how creators, marketers, and advertisers react to the news and prepare for what's next. Read on to hear first-hand feedback from members of the creator economy.The ban has sparked concerns about the future for individuals and businesses that depend on TikTok for income, but they're not giving up. In fact, they're adapting.
World War I Tactics Make A Comeback As A Ukrainian Gunner In The Back Of A Propeller Plane Shoots Down A Russian Drone, voiced a similar sentiment, noting the potential advantages for advertisers amid market shifts, making it a cost-effective option for brands that continue to advertise on the platform.If you're a brand or business that has relied solely on TikTok to drive business, consider incorporating other social channels into the mix.
"Ban or not, I always say that platform diversification is your best friend. Spreading your content across multiple platforms is in your best economic interest and is your insurance policy."
U.S. Biden Nori Bytedance Tiktok Ban
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