Learn about strategies for penetrating the B2B segment starting from the B2C. Tips, lessons, features and more!
Imagine you're in the taxi business, cruising through the competitive landscape where companies have to make a big choice – whether to focus on regular folks or on businesses . It's a tough call because most of the industry, like 60 to 70%, goes after regular customers. You might be wondering why more companies aren't jumping into the business customer pool. Let's take a peek at the taxi world, ruled by big players like , , , and Yandex Taxi.
Moreover, feedback mechanisms inherent in B2B and B2B2C models add another layer of complexity. In direct-to-consumer sales models, feedback can be direct and immediate, with users directly conveying their impressions, issues, or suggestions to the product team. In contrast, in B2B and B2B2C models, end-user feedback often goes through several layers—be it through their organizations, direct supervisors, or indirect channels—before reaching developers.
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