The first step to reengaging a customer is to remember that they’re human.
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Create drip campaigns for disengaged customers. Focus on storytelling and emotion versus a standard “come back and buy this on sale” approach. Interview your amazing employees, explain how your products are made or what the spark was that helped you create your wonderful services. Storytelling reinforces what you do differently and better and ties emotion to your brand. –
The good news is that “disengaged” doesn’t mean “disappeared.” Lack of engagement is a sign that your niche feels left out of the equation, and your strategy may be coming off as one-sided. Instead, create conversations. Ask customers questions that reflect how much you value them and want to hear from them, whether it’s simply about the content they want to see or feedback on your service or product.
Reengage customers by sending out emails featuring genuinely helpful information and resources. Messages pointing out that it’s been a while feel disingenuous and often go unread. Instead, we send out emails featuring educational blog posts that provide tips related to our service offerings. We find that these emails have a better-than-average open rate when shared with disengaged customers. –
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