McLaren CEO Michael Leiters has a plan to differentiate itself from its main competitor.
CARMEL, Calif. — McLaren CEO Michael Leiters believes that the British luxury supercar maker can succeed much like Ferrari has — but in a somewhat different way.
At the same time, McLaren is following a formula Ferrari uses to huge success: Make distinctive cars and sell fewer of them at higher prices to create scarcity and pricing power. "We are very sensitive to that; we are building up our residual values. Residuals have come have come back significantly," Leiters said. "Relative to other brands, we are recovering.”Leiters highlighted that the Artura sports car adds significant performance with very little added weight, something crucial in the supercar business. Leiters also said that McLaren may also introduce an SUV, or “shared performance vehicle” as he calls it, that could broaden its customer base.
Leiters and McLaren hope the recent success of its F1 team and a more inclusive attitude towards fans and potential customers translates to sales success at its showrooms.SpaceX Tapped For NASA Rescue; Preps For First Private Spacewalk
Michael Leiters Mclaren Automotive Mclaren Luxury Sports Cars
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