The devastating frost in January 2024 has significantly impacted the British Columbia wine industry. Wineries face the challenge of restoring their vineyards while adapting their business models to ensure survival.
The effects of last January’s deep freeze in British Columbia , which reduced the 2024 grape crop to less than 5% of a normal year, continue to challenge the wine industry. Wineries are faced with restoring vineyards while adapting their businesses to survive. To maintain supply some winemaking teams looked to Washington State, Oregon and elsewhere for grapes to make replacement wines last fall.
(These new releases will be handled differently than local wines; shelved separately in a different category at liquor stores and potentially listed under a different category on menus.) The wineries that brought in grapes or juice from Washington State and beyond will need to explain the effort behind these temporary wines while they wait for vineyards at home to bounce back. I have found that the winemakers who embraced the opportunity are quick to share the origin of the grapes they are using – McMinnville in Oregon, Red Mountain in Washington State, Sonoma County in California and other places – however they won’t be able to declare specific appellations or geographic indicators without approval. Winemakers such as Alison Moyes from Solvero, Mary McDermott from Township 7 and Ross Wise from Black Hills looked to regions with similar climates and geography to make wines with similar character to their established labels. They wish to maintain a consistent style and quality to satisfy loyal customers, making frequent trips during the growing season to check vineyards, monitor harvest and processing and oversee shipping juice or wine home for aging and bottling. Other wineries, such as Gold Hill, Haywire and Phantom Creek, opted to take the financial hit of a lost vintage than potentially confuse consumers. They have concerns that using foreign grapes will damage the hard-earned reputation of locally grown win
Wine Industry British Columbia Grape Crop Climate Change Winemaking
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