Zico's #AnySongChallenge Leads K-Pop Star Up World Digital Song Sales Chart, New Streaming Highs

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Zico's #AnySongChallenge Leads K-Pop Star Up World Digital Song Sales Chart, New Streaming Highs
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With the viral AnySongChallenge, ZICO92 is rising on the World Digital Song Sales chart

charts but the 27-year-old is seeing the results of his clever viral challenge breaking new ground himself. last week, selling 1,000 copies in the week ending Jan. 16, according to Nielsen Music/MRC Data. The jazzy, genre-jumping tune will hold at No. 4 again this week on the chart with another 1,000 sold in the week ending Jan. 23.

But the bigger story for Zico's "Any Song" might be in its streaming numbers. After its Jan. 13 release, the track picked up 1.2 million U.S. streams in the week ending Jan. 16 for its first tracking week out. But this past week, "Any Song" garnered 2.4 million U.S. streams in the week ending Jan. 23, up 100% from the previous week.

The #AnySongChallenge has seen the artist joined by fellow K-pop superstars for a fun, loosely choreographed take on the track's opening sections. Zico first posted the #AnySongChallenge with Hwasa of girl group with a 48-second clip of the duo garnering more than four million views to date on his Instagram and 4.2 million views on his TikTok page. Zico's follow-up video with Chung Ha was even bigger with more than 6.1 million views on his Instagram account, an additional 2.

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