Zendaya on Scent, Growing Up

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Zendaya on Scent, Growing Up
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Zendaya Coleman is looking at her latest career move — the role of Lancôme’s global ambassador — as the next step in a new phase for herself both personally and professionally.

Zendaya Coleman is looking at her latest career move — the role of Lancôme’s global ambassador — as the next step in a new phase for herself both personally and professionally. “I guess you could say I’m growing up, and I feel like I’m coming into my adulthood,” she said.

She’s starting with the brand as the face of its Idôle women’s scent, then will front Lancôme’s makeup and skin care. The singer and actress talked with WWD about scents, the beauty business and red carpet hacks.Zendaya Coleman: I feel like scents are immediately attached to emotions and are immediately attached to memories. I don’t know what fragrance my grandmother wears, but I can smell it anywhere.

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