Zendaya and Tommy Hilfiger Are Bringing TommyNow Back to New York City
Author:Tyler McCallPublish date:Jul 15, 2019Updated onJul 15, 2019Back in 2016, Tommy Hilfiger made the bold switch from producing traditional collections featuring his own ready-to-wear designs to a series "buy now, wear now" collaborations designed by model Gigi Hadid, launched with a blowout party on New York City's Pier 16.
For Fall 2019, Hilfiger and Zendaya are coming back to New York, where it all began. According to a release from the brand, Zendaya herself was inspired to show the collection in Harlem, at the iconic Apollo Theater. "Zendaya's desire to bring TommyNow to Harlem felt like an amazing next step in expressing her vision for the future," Hilfiger said.
The show will take place on Sunday, September 8, and if Zendaya's debut runway show was any indication, the Big Apple is in for a big treat. The brand notes that the collection takes inspiration from some of the marquee performers who have graced the Apollo stage with their presence over the years, name-checking the likes of Aretha Franklin, Ella Fitzgerald, Patti LaBelle and The Supremes.
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