Multi-talented actress and fashion icon Zendaya and Swiss sportswear and sneaker brand On have teamed up. Here's what we know.
Swiss sportswear company On announced today that they would be partnering with multi-talented actress and fashion iconfor a multi-year collaboration that will reimagine select product collections and produce future creative campaigns that explore well-being and movement through storytelling. A fitting partnership given that before Zendaya was a single-word household name she was a dancer, a medium that famously explores complex themes through movement.
On, most well known for its ultra comfortable On Cloud collection of running shoes, revealed how Zendaya’s ability to captivate audiences and inspire generations through her meaningful acting role choices and fashion statements drew the brand to the young starlet. The brand believes that Zendaya will bring this same stylistic intention to On as they work to review products through the lens of everyday movement, sports and lifestyle.
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