This week’s Trending Up looks at country and Americana’s new A-list singer-songwriter, as well as the Miley Cyrus and Selena Gomez face-off and Beyoncé’s big synch gains.
has developed with Taylor Swift, having featured over a dozen of Swift’s songs across its two seasons. But the show’s second season proved that it can also deploy the music of another pop icon currently on a globe-conquering world tour: Beyoncé, whose 2014 classic “XO” is featured in the finale’s climactic scene, resolving the long-building love triangle between the characters Belly and brothers Jeremiah and and Conrad . self-titled ballad en masse.
Vibee spent the summer hosting and engaging with our fans at several festival integrations like Lollapalooza in Chicago, Day Trip in Long Beach, TidalWave in Atlantic City, and BeachIt! in Virginia Beach. We were also in the thick of our planning processes for the monumental U2: UV Achtung Baby Live at Sphere run of shows in Las Vegas, Lionel Richie’s Dancing on the Sand in the Bahamas, the inaugural EDSea cruise, and Tiesto’s Chasing Sunsets in Cabo San Lucas.
Fans are in for a real treat with the Zoo Station fan portal. The portal was developed by Vibee in collaboration with Gavin Friday, who is U2’s longtime creative director, and with insight and input from the band. Fans will move throughout 12,000 square feet of immersive exhibits over two floors.
What industry-wide trends did you notice this summer in terms of the evolution of immersive fan experiences? Right now, fans are still prioritizing entertainment and travel in their personal budgets but, as discretionary dollars become more precious, we have to ensure that we are presenting people with standout experiences that meet or exceed their needs and expectations on multiple levels. People are looking for memory-making opportunities and bucket list moments.
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