Yum China is betting that Chinese consumers will still choose to dine-in in the aftermath of the coronavirus crisis and plans to open more Pizza Hut and KFC outlets in China's smaller cities in the coming months, its chief executive said.
) is betting that Chinese consumers will still choose to dine-in in the aftermath of the coronavirus crisis and plans to open more Pizza Hut and KFC outlets in China’s smaller cities in the coming months, its chief executive said.
“If you want to have Western food, or a cup of fresh ground coffee, where can you go? Even the hotels don’t have it. Pizza Hut is the only choice,” Wat told Reuters in an interview. Many, including Yum China’s roughly 9,000 outlets, have since reopened in recent weeks as a sharp drop in coronavirus cases has prompted an easing of restrictions, and their progress in returning to normality is being closely watched globally as other countries prepare to loosen their own lockdowns.
Pizza Hut’s takeaway rate has so far increased to 13% and “may triple to 15% within this year,” she said. “So we are seeing some positive things come out of it.”
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