YouTube lets advertisers use creators' video content as ads without their permission, hurting their ability to make money and build audiences
He pointed to YouTube's ad tools as the problem, which allow advertisers to select any video to promote.
Udon also fears he lost out on ad revenue himself, though he wasn't sure how much. He said that he had ads enabled on the video, but those ads are skipped when his content is viewed as an ad. He said that advertisers promoting creators' videos without their knowledge could risk a creator's audience and key metrics like watch time. If an advertiser promotes a video to an audience that the creator doesn't target, the creator might get low-quality traffic from subscribers who are not interested in the creator's type of content.
YouTube's adtech tools are what enable advertisers to use creator videos as ads. The Jsaux spokesperson said that these tools help identify related YouTube channels and videos to promote.eight-month old partnership with Shopify. Unlike Instagram and TikTok, YouTube does not require advertisers get creators' permission to use their content
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Udon all’AmatricianaTwo masters of umami meet in Pasta Ramen chef Robbie Felice’s saucy, savory dish that borrows from both noodle-loving cuisines.
Read more »
Watch: YouTuber modifies a Tesla Model 3 with 10-feet wide wheelsMods are usually made to make the original product faster, and better. This one though makes it funny and pokes fun at promises that never materialized.
Read more »
Ken Rhee reveals that he has filed a lawsuit against YouTuber GooJeYeok | allkpopFormer Korean Navy special forces officer turned YouTuber Ken Rhee revealed that he has filed a lawsuit against YouTuber GooJeYeok.On March 20, Ken…
Read more »
Credit Suisse tells staff they will still get bonuses: reportsCredit Suisse tells staff to keep working and that salary and bonus will be paid 'as previously communicated' after UBS takeover deal: reports
Read more »
Romance scams are booming — especially on Facebook and InstagramInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.
Read more »