YouTube teams with UMG to remaster music videos by ladygaga, TomPetty & more
YouTube will add more titles to the platform each week over the next year, distinguished by the #Remastered hashtag, with the goal to have all 1,000 titles available by the end of 2020. The new titles will seamlessly replace the old ones, while retaining the same URL, view counts and number of likes.
“It’s really an honor to partner with Universal Music Group and change the way fans around the globe will experience viewing some of the most classic and iconic videos. The quality is truly stunning,” shared, global head of label relations at YouTube. “It's our goal to ensure that today's music videos -- true works of art -- meet the high quality standards that artists' works deserve and today's music fans expect.
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