Inside the business of YouTube stars Dude Perfect, who are making an estimated $20 million per year
It's easy to fall into a pattern of creating the exact same content for one platform when you are a digital creator.
"We want to entertain people on whatever platforms they choose to consume that entertainment and TikTok is one of our fastest growing platforms right now," Toney said about thewhich has over 3 million followers. "But we are also going to be focusing on a lot more long-form content." Sign up for Business Insider's influencer newsletter, Influencer Dashboard, to get more stories like this in your inbox.
: The Dolans and their cofounder Kevin Gould share inside details of creating an influencer-led product, and their ambitions for Wakeheart.
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