YouTube is taking back the reins from TikTok as the official sponsor of VidCon, the biggest convention for social media creators and their fans.
FilmMagic for YouTube via Getty Images fileYouTube is taking back the reins from TikTok as the official title sponsor of VidCon, the biggest convention for social media creators and their fans.
Organizers of the event, which will return to the Anaheim Convention Center in California from June 21 to 24, shared the news with NBC News before the official announcement. From 2013-2019, YouTube served as the primary partner of VidCon, which veteran YouTubers John and Hank Green created. Since it was first held in 2010,
thousands of fans have flocked to Southern California to hear from and meet their favorite creators, becoming one of the most visceral real-life manifestations of how the internet had created a new breed of celebrity. The event came to be known for screaming fans sometimes stampeding through the convention center doors to be the first inside.
The convention's connection with YouTube also served as something of a reminder of the platform's once-dominant grip on video-first online creators.as the official partner for the first time, marking what appeared to be a shift in the internet culture space. Many on the featured creators roster, such as Charli D’Amelio and Khaby Lame, got their big breaks on TikTok, not YouTube.
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