As the Coronavirus spread across the world, YouTube promoted the #withme hashtag to help viewers share content that would be useful during the pandemic. The company’s originals division is now taki…
promoted the #withme hashtag to help viewers share content that would be useful during the pandemic.
These include Celebrity Substitute, The Creator Games Presented by Mr Beast, Stay At Home With: Yungblud, #MoveWithMe, #StreamWithMe, The Secret Life of Lele Pons, BookTube: Read With Me, Locked Down, Untitled Juanpa and Luisito ProjectSusanne Daniels, Global Head of Original Content at YouTube, told Deadline that after YouTube launched the #withme marketing campaign, watch-time “went through the roof” and she wanted to contribute to that.
Daniels said that a number of its shows were hit by the production shutdown, including the third season of scripted seriesto the end of the year.
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