YouTube is testing time-specific emoji reactions
Sometimes a YouTube video deserves more nuanced feedback than a simple comment, or a “thumbs up” or a “thumbs down”. YouTube today is testing timed-specificfor a small group of users. Viewers can throw out an emoji when a specific moment in a video resonates with them .
Users can also get a feel for how others reacted throughout the duration of a video. There will be a separate reaction panel in the comment section of each video that will display emoji reactions by the moment, similar to features already offered by Facebook Live and Twitch. “If you’re watching a video that is part of this experiment, you can react and see crowd reactions by opening the comment section of the video and tapping into the reaction panel. The test will also show you which moments other viewers are reacting to . We're testing multiple sets of reactions and will add or remove reactions based on how the experiment goes!,”Google frequently experiments with new features on YouTube, but they don't always become permanent.