Negotiations with major labels are ongoing and slowing down the project’s beta release.
YouTube is planning to roll out a new artificial intelligence tool that will allow creators to make videos using the voices of popular recording artists — but inking deals with record companies to launch the beta version is taking longer than expected, sources tellThe new AI tool, which YouTube had hoped to debut at its Made On YouTube event in September, will in beta let a select pool of artists to give permission to a select group of creators to use their voices in videos on the platform.
The labels, sources say, view the deal as potentially precedent-setting for future AI deals to come — as well as creating a “framework,” as one source put it, for YouTube’s future AI initiatives.
Publishing, meanwhile, is even more complicated, given that even with a small sampling of artists to launch the tool at beta there could be hundreds of songwriters with credits across their catalogs — which would be sampled by the model. Because of this, a source suggests that YouTube may prefer paying a lump sum licensing fee rather that publishers will need to figure out how to divide among their writers.
As complicated as the deal terms may be, sources say music rights holders are acting in good faith to get a deal done. That’s because there’s a dominant belief this sort of technology is inevitable and if the music business doesn’t come to the table to create licensing deals now, they’ll get left behind. However, one source familiar with the negotiations says this attitude is also putting music companies at a disadvantage because there is less room to drive a hard bargain.
For months, AI-soundalike tools that synthesize vocals to sound like famous artists have been garnering attention and triggering debate. The issue hit the mainstream in April when an anonymous musicianon it that he said were created with artificial intelligence.
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