YouTube includes NFTs in new creator tools

Creators will soon be able to monetize short-form videos and sell content as NFTs.

Feb. 11, 2022, 2:03 AM UTCYouTube is launching new creator tools to expand monetization, including allowing creators to sell content as NFTs so fans can"own" videos.

Thursday, YouTube's chief product officer, Neal Mohan, wrote that the expanded creator monetization tools would include selling NFTs., an umbrella term for the third phase of the internet based on transparency ledgers like blockchains, “opens up new opportunities for creators.” The expanded tools will give a"verifiable way" for fans to"own unique videos, photos, art and even experiences" from their favorite creators, he wrote.

YouTube is adding livestreaming features, further competing with Twitch. The company will launch collaborative livestreaming so creators can go live together. The platform is also testing giving paid memberships as gifts.

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