“It completely dropped,” says Hessel Broekstra, speaking about his YouTube ad revenue. “To get into numbers, I was hitting $100 days and it dropped down to like $6 days. So that is over 90% decrease, which is crazy.”
This is a near-repeat of athat I reported on in 2020. That bug cost some creators 50% or more of their revenue, and had serious financial as well as mental health implications on creators, one of who had a very significant and life-threatening breakdown as a result. YouTube blamed that revenue loss — which was also basically instant from one day where videos are earning money to the next day where they are not — on invalid traffic.
Talebi doesn’t have a huge channel, but it is slowly growing. Historically his channel was achieving between $35-45 revenue per thousand views, but on November 16 that dropped to $6-9.One other reason it’s hard to believe the true problem is invalid traffic? It’s not immediately clear how many creators are impacted here. The YouTubers think that it’s largely channels that are significantly driven by search, either in YouTube itself or Google search. They estimate that hundreds of channels are impacted.small channel with under 10,000 subscribers
“Just like the other guys said, it happened on the 16th of November,” says Youri. “Now that bug was reported by YouTube ... it got fixed immediately when they said it was fixed. But then right now it's still happening to other channels as well, one of which happened on the 18th or 19th of January, out of nowhere. I wasn't uploading videos in that week or on that day, whatever. And then just like that, the bug once again on a channel that hadn't had the bug before.
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