YouTube creators earn money through YouTube's Partner Program, which allows them to monetize their channels with video ads, placed by Google.
, posts videos twice a week to YouTube about her day-to-day life experiences. Over the past two years, Barbu has been focused on growing her YouTube channel, where she has earned roughly $27,000 in Google AdSense over the past nine months, she said. In total, across her entire YouTube career, Barbu said she has earned about $50,000.
Barbu broke down what factors she pays attention to for maximizing the amount of money she earns from a single video and her tips for success.Barbu started her YouTube channel about eight years ago, while she was in high school. She'd post videos talking about fashion and beauty as an after-school hobby, long before she knew she could be earning any money from the platform, she said.
Today, Barbu films vlog-style content for her channel, sharing her day-to-day life with her followers. Barbu said that in her experience, college vlogs or college move-in videos specifically do well for her. She said they perform better during the end of summer, when students are looking on YouTube in anticipation for what they can expect from a college dorm room and move-in day.
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