16-year-old Hannah Lee is part of a movement of young people opening K-pop storefronts across the Southeast.
Inside Ploghvey Kpop, Knoxville, Tennessee’s first K-pop store, the walls are lined with the latest albums, photocards, and lightsticks. Fans of all ages gather at the store’s small white tables and benches to sift through thick photocard binders, trading their faves and making new friendships along the way.
Music Kpop Store opened in March 2024 in Greenville, officially making it South Carolina’s first K-pop store. Kayla Jones, 26, is one of sold K-pop products online and at local pop-up events. As they continued to sell, they noticed that the community was growing, with more events being hosted every month. “Our main focus with
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