It separated from Luby’s in 2021, and there’s plans for 10 new Fuddruckers to open in five states.
The 1/3-pound burger was one of Fuddruckers' most popular menu items. The new Fuddruckers Express restaurants will sell the 1/3-pound burger as a combo, with a drink, a cookie and wedge-cut fries. Ten restaurants are expected to open in shopping malls in five states in 2022 and 2023.
The terms of the deal between Black Titan Franchise Systems and Fuddruckers were not disclosed. Howard University, where Perkins earned an MBA,Luby’s and Fuddruckers were separated in the sale, and Luby’s was purchased by entrepreneur Calvin Gin, whose family company is in the food-prep service industry for airplanes and Starbucks.
Romano says he was inspired by the McDonald’s quarter-pounder, a burger he says tasted pretty good but could have been more gourmet. “I said, ‘How do you make a better hamburger?’ ” he says. Perkins’ first plan is to stabilize Fuddruckers, he says. He wants to fix the “extremely fragmented” supply chain, change the technology and spend marketing money to reach potential customers as they reenter markets like D-FW.
The bestseller was the 1/3-pound burger, and Perkins expects it to be popular at the new restaurants as well. Customers will still get to squirt their own cheese on their burger or fries, but for food safety reasons, customers will no longer dress their own burgers with lettuce, tomatoes and other veggies.
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