Avril Lavigne is on a worldwide 'greatest hits' tour.
Nostalgia continues to be all the rage in the touring industry, with stars from the '80s, '90s and 2000s announcing Canadian shows this summer. Now nostalgia tours have come for millennials, and they're they're no longer confined to big cities.Avril Lavigne is on a worldwide 'greatest hits' tour, just one example of the market for nostalgia concert tours that Billboard's Dave Brooks, says 'is bigger now than it's ever been.
But for places like Dawson Creek, B.C., with an entire population that's smaller than the capacity of a big-city arena, the nostalgia concert scene is a whole new experience. Having grown up on a cattle ranch near Stettler, Alta., he says it was heartbreaking to miss out on big tours when he was younger. Now, he's using the country's "fairly unique" hockey rink infrastructure to set up shows in places that have never hosted big-name performers.
Even bands like Creed and Limp Bizkit, that had commercial success in the late 90s and early 2000s but were critically maligned and ridiculed as their popularity waned, have returned to glowing praise and fanfare. Brooks says their recent success indicates that "people secretly really liked them before," even when "it wasn't cool to admit that you were a fan of the band."
The COVID-19 pandemic brought nostalgia back in a big way in 2020. Psychologist Krystine Batcho told CBC at the time that loneliness and separation from others are documented triggers for nostalgia — and that social media platforms encouraged people to archive things from their past and share them, which helped people indulge in nostalgia in ways they couldn't have previously.
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