You don't need millions of fans to make a six-figure income through social media.
If you ask any ambitious person, you can pretty much guarantee that something they aspire to is a large following on Instagram. This is how we measure social status. You can lead a conversation with someone’s follower count and know, by sheer quantity, whether or not they are significant in their field.The truth is that you don’t actually need a lot of followers to accomplish whatever it is you want to do.
“To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans,” Kelly explains. “To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans.”To make a six-figure income, you realistically only need 1,000 people to purchase $100 of product from you annually.
These fans are not only your buyers, they are your most effective marketing strategy, leading to even more of them over time. The question then becomes how do you actually acquire these fans, and how do you know whether or not they are loyal enough to support you long-term? In Pat Flynn’s book, Superfans, he explains the concept similarly. Superfans are what Kelly defined as the core 1,000. However, Flynn goes onto say that you can achieve your goals with more or less than that number.Create a life-changing product.want to share it with as many people as they can.Whether this is through a Facebook group or simply engaging in the comment section of your blog or Instagram, create a sense of belonging.
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