Well, knock me down with a feather.
We all know the Monopoly logo design, right? It features the jovial and filthy rich mascot Mr Monopoly, AKA Rich Uncle Pennybags, decked out like a 19th-century slumlord with his moustache, top hat, cane and monocle. Wait, what do you mean he doesn't have a monocle?
that a design should be memorable. Well, it just turns out that how we remember it might not be very accurate. Neuroscientist Wilma Bainbridge and lab manager Deepasri Prasad at the University of Chicago'sfound that people have confident and consistent false memories of famous icons. And some of the false memories are widespread If you're convinced that Mr Monopoly wore a monocle at some point, you're far from being the only one.
As well as the Monopoly mascot, they used 39 other images, including the Apple, Bic, Disney, Fruits of the Loom, Ralph Lauren and Volkswagen logos, the Bluetooth symbol, Pikachu, C3PO, Wally/Waldo of Where's Wally fame and Curious George. Participants were asked to choose which of three versions was the correct image.In the case of the Apple and Ralph Lauren logos, around 80 per cent of participants chose the correct design.
The visual Mandela effect refers to a similar phenomenon with images. People remember an image differently to how it really was. This effect has been recognised for some time, but the authors of the new paper, which will be published in the journal Psychological Science, claim that theirs is the first scientific study of a phenomenon
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