You’ll never get as many robocalls again as you did in 2019, says Twilio CEO, Jeff Lawson
Share to linkedin... [+]Last year, the average American received 178 robocalls. With tech and government regulations coming into place, Jeff Lawson, CEO of cloud communications company Twilio, thinks robocalls have reached an inflection point.
“There is an instinct right now for people to say, ‘If the caller isn’t in my address book, just forget about it,’ ” Lawson said. “I think, in retrospect, we will look back and say 2019 was the peak of the surge of robocalls, and that in the next 18 to 24 months, that this will be largely a solved problem.”Tuesday, pinpointing the proliferation of robocalls as a key trend in communications. It cites data from Irvine, California, robocall-blocker and voicemail software YouMail, which tallied 58.
For its part, Twilio is implementing the same protocols as phone companies so that its customers can prove they are not spam callers when using Twilio’s platform to call its users. Step two is establishing a reputation for a phone number. Lawson envisions a future for phone calls where the name of the caller will display on the screen—Twilio introduced preliminary software to achieve this last August—and if the caller has a low reputation score, their phone will automatically silence the call.
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