Avatar: The Way of Water has a new font and logo after SNL mocked the Avatar font in the iconic Ryan Gosling Papyrus sketch.
Jake Sully in 20th Century Studios’ AVATAR: THE WAY OF WATER. Image source: 20th Century Studios
“When we realized that the movie was going to expand into a franchise and we’d have other IPs, we went out and created our own font that we’re now using, and we call it Toruk, and it’s available for people to use,” he explained. “But the Papyrus font is a fun thing, and I also love the fact that… it was certainly several years after the movie came out, and I guess it illustrated to people who were questioning Avatar’s cultural relevance that it was still part of the culture.”unique font, it can’t be a coincidence. After all, that brilliant 3-minute sketch aired five years ago.
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