The LoveFrom, Moncler collection from Apple’s former design chief hits stores on October 10th, starting at $2,440.
You can now preorder these modular jackets designed by Jony Ive. The new product from Apple’s former chief design officer is a collaboration between his design company, LoveFrom, and the French fashion brand Moncler. Pieces in the LoveFrom, Moncler collection start at $2,440 for the parka, $2,575 for the field jacket, and $3,115 for the down jacket. The dashing orange poncho doesn’t appear to be available yet. The sartorial statement pieces will ship on October 10th.
In true Ive style, redesigning the button was a lengthy process. In a profile in Vogue, he said, “We did months and months of fastener research and button research before we even started drawing anything.” The new button dispenses with the classic round button and slot design that’s worked perfectly well for centuries. It is, instead, magnetic. The “duo button,” as it’s called, is a two-part magnet engineered from aluminum, brass, and steel, reports Vogue.
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