For its latest 'Made of Makers' collaboration, the brand tapped renowned typographer Alex Trochut.
is placing emphasis on the relationship between watchmakers and artists with its ‘Made of Makers’ initiative. The program showcases a series of collaborations with artists, designers and craftsmen from other disciplines, including pastry chef Nina Métayer, multimedia artist Zimoun, sculptor Michael Murphy and mixologist Matthias Giroud. Today, the brand announces its latest partnership with Spanish typographer, illustrator and artist Alex Trochut.
and everything in between. With this latest collaboration, Trochut brings his experimental approach to typography to Jaeger-LeCoultre with a bold and contemporary take on an Art Deco typeface that takes on a sculptural quality with a strong sense of visual depth, dynamism and movement.“As I started creating the designs, a concept emerged that would unify Art Deco and Jaeger-LeCoultre’s craft of watchmaking,” says Trochut.
Whether you own an un-personalized Reverso or are looking to add a Reverso to your collection, your canvas awaits. You can start customizing your Reverso today with Jaeger-LeCoultre’s
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