Yohji Yamamoto's new store is grand with large windows and a platform that makes it stand out against the others on the street.
The opening coincided with his new line, the Power of the White Shirt.
“The white shirt is very basic for men and women, but especially for men. I felt I should do something very special about white because the collection shows I’m always using black. I was searching for something and it was the white shirt,” said Yamamoto.The designer recently launched, a line that will parlay the patterns of Yamamoto’s runway pieces into items that draw on “monozukuri” and a craft-focused creative approach.
Apparel in the Y-3 Atelier line will retail from 1,100 euros for a men’s cutoff jacket and 1,500 euros for a trenchcoat, up to 2,500 euros for a parachute dress and 3,600 euros for the most elaborate piece, a men’s track top.
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