It’s probably unfair to compare Equinox to the YMCA, but when an L.A. transplant was wondering which gym to sign up for, she weighed the pros and cons of both.
It’s probably unfair to compare Equinox, an elite fitness club that costs roughly $270 a month, to the YMCA, a $60-a-month, nonprofit gym and community center that doubles as the inspiration behind your favorite wedding song. Equinox, it must be said, has spent many millions of dollars on glossy advertising campaigns with the express purpose of distancing itself from exactly these types of comparisons.
It is thanks to that offer that I discovered the truth about Equinox. At its core, the product that Equinox offers — the opportunity to work out in a place with the same low-lit austerity of an Apple Store — is good. Really, it is.good. Its members, especially at the West Hollywood location, seemingly all belong to the same aspirationally gorgeous family. The entire establishment is imbued with chilly professionalism.
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